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For the first thirty years, the Met played the downtown Municipal Auditorium, which was designed to be an arena. Before they would play, the Met required the construction of a stage house, built and equipped to their specifications.
The principal singers stayed not downtown, but at the first midtown hotel, the Georgian Terrace, across Peachtree from where the Fox Theatre would be constructed sixteen years later. On the hotel portico in 1913 are the bon vivants Enrico Caruso (smoking), Geraldine Farrar, and Antonio Scotti (far right and also smoking).
A romanticized rendering of Opera at the Auditorium in The City Builder, house organ for the Chamber of Commerce.
In 1947, the Met first played the Fox, which the Met chose over the Auditorium.
The Fox was a super-deluxe Movie Palace, then showing first run pictures, while the "improved" Auditorium (inset) was a WPA barn, unattractive and un-air-conditioned. Bill Jenkins, who controlled the Fox, was on the local opera presenting board, and the Met was the only stage attraction he permitted to play there, at a sizable loss of revenue to the theatre.
The Fox (which never presented anything but pictures) presented Fortune Gallo's company in 1940, the first opera to play the Fox. The opera house that Gallo built in New York is now known as Studio 54.
The 1946 world premiere of "Song of the South," with Walt Disney himself in attendance, warmed the stage.
At its peak, the tour required two fifteen-car special trains to transport the company, which included a hundred-piece orchestra, ninety choristers, forty ballerinas, and all the Manhattan stagehands and artistic personnel. The company disembarked at the now long-gone Terminal Station, located to east of the present Omni Hotel.
To tote the physical production, 27 seventy-foot box cars were necessary, unloaded from a siding (now the Beltline) at the corner of 10th and Monroe, so that the sixty-foot wide rolled drops could be transferred wrinkle-free to trucks, for the nightly change of scenery. Local 41 IATSE union stagehands Frank Dey, Jr. (left) and Bob Spradlin lash the set together in 1960.
Organized chaos reigned backstage where the majority of the company did not speak English. Chalkings in large letters on the basement walls read "39th St." (stage right) and "40th St." (stage left) to correspond to the New York house. Here a singer on Atlanta's downstage 40th Street prepares to enter. Note the Peter Clark "cut rope" sign.
Stars who played the Fox included Helen Traubel, Lauritz Melchior, Eleanor Steber, Dorothy Kirsten, Blanche Thebom, Ezio Pinza, Rise Stevens, Jerome Hines, Robert Merrill, Geraldine Farrar, Cyril Ritchard, Roberta Peters, James McCracken, Patrice Munsel, Leonard Warren, Richard Tucker, Sherrill Milnes, Joan Sutherland, Anna Moffo, Renato Tebaldi, Birgit Nillson, Teresa Stratas, and John Reardon. The local press bent over backwards to cover the annual soiree, with scores of human interest stories as well as (always-glowing) reviews.
"I wish Toscanini was here to play 'Dixie!'" cried out-going Met General Manager Edward Johnson upon receiving a Confederate flag from Atlanta Mayor Hartsfield in 1950. Johnson presided over the first four Fox seasons.
Johnson was in charge when two events caught national attention. Late trains delayed the 1948 "Carmen" curtain for two hours, and the cast had to play the show in street clothes, to the delight of the crowd.
The next season "handsome" Met tenor John Garris was murdered down by the train yards, in a crime never solved.
The Met General Manager best remembered in Atlanta (and everywhere else) was Mister Opera himself, the Austrian-born Rudolf Bing, or as he once instructed an Atlanta man, "Call me Mister."
"Never have I known a place [like Atlanta, said Bing in his book] to become so excited about opera. Work stopped, sleep stopped, all over the town while the Metropolitan was there. For years, Atlanta paid us a fraction of what our performances cost us to give, because the Board... would not authorize me to demand a higher fee from such nice people." Bing backstage at the Fox in 1960:
Bing's only misgiving about the tour was the shallowness of the stages they played, "but [the Fox, he continued] had style, grace, and good acoustics," and it was right across the street from his hotel. "We had to prepare special inexpensive 'tour sets,' painted drops that could be hung on the wretched stages we played." Here, superimposed above a plan view of the old Met stage, is the Fox stage.
The depth problem was compounded after the 1953 installation of a Cinemascope picture sheet, set on a 74' by 28' curved steel frame which had to be hauled to the back wall and winched out of harm's way, for the run of the opera. Dotted lines at center show the relative size of the original sheet, which was flat and could fly straight up.
While Bing (right) was feared and respected, the man most adored by Atlanta Society was Bing's second, Francis Robinson. He was Kentucky born and had graduated from Vanderbilt, so for him Atlanta was like going home again.
In 1910, a group of wealthy Atlanta men had formed the Atlanta Music Festival Association, which acted as local presenter and guarantor against possible shortfalls in ticket revenue. In the depression year 1930, for instance, they had to to cough up seventy-five percent of the Met's fee. Jackson Dick was the Festival head during the Fox years, shown here in 1953 greeting stars Jean Madeira (left) and Roberta Peters at the train station.
The prime mover behind bringing the Opera to the Fox was Mrs. James H. Frazer of the Junior League, that exclusive and restricted social club which contained The Five Hundred most influential and well-to-do Atlanta Ladies. Frazer contacted Metropolitan Board member and Atlanta socialite Mrs. Harold Cooledge, and she in turn contacted the Met and the dormant Festival. A deal was struck that made everybody happy, and the Fox was adopted by the Junior League, the Ladies shown at the keyhole door in the Lower Ladies Lounge.
The Upper Ladies Lounge featured an open-air smoking balcony, opened only once a year, for the Junior League.
The Festival men would continue to act as guarantors, and the League agreed to publicize the attractions, sell the tickets, and publish the souvenir program book, receiving as a donation the advertising revenues, about $25,000 in current figures. All of the Atlanta players, including the author's mom (arrow) were volunteers.
No shame was attached to vanity program ads which promoted neither Jaguars nor Kroger's.
The author's uncle Alex Hitz and wife Caroline, Junior League President and soon to become Mrs. Robert Shaw.
Patrons were entitled to purchase a pair of season tickets on the condition that they paid to the Festival the sizable annual fee of five bucks (about $70 in 2017) which would guarantee their seating location in perpetuity. The Fox seated 1500 more than the Met in New York, including fifty standing room, shown below returning from intermission.
By the fifth year (1951), sell-out seasons become the rule. Below, the 1954 Junior Leaguers are simply swamped. Fortunately, there were servants at home to do the housework.
Mrs. Harold Cooledge and Rudolf Bing, in Atlanta's first sell-out season and his first with the Met, at the Fox front doors.
Patrons from out of town flocked the Fox, as shown in this 1962 Junior League chart.
Cautiously, only three operas were presented in the first seasons, but as the demand for tickets increased yearly, more play dates were added, so that by 1960 the Met played a full week of eight different operas. As this program book title page indicates, what they came for was Opera, and which opera they saw was of small consequence.
Some patrons, it was said, had their lawyers revise their wills to pass onto their children the coveted season tickets. But whether they attended the Saturday matinee with their heirs in tow---
or attended all seven all nights, as some did---
-- the Met in Atlanta was first and last a social occasion of the highest order, causing even the most sedate matrons to run, not walk, to the box office.
For many, the intermission was the best part.
In the 1962 season, the Met committed the fatal error of presenting an intermissionless opera. Atlanta Journal Society editor Edith Hills Coogler summarized the catastrophe in her next day's postmortem (inset).
The stage attractions were top notch, and even with the reduced settings, they were spectacles of great majesty, wonderful to behold.
In 1964, declining motion picture revenue led the Fox to install larger "luxury" seats in the orchestra section, thus reducing its capacity by 528 seats. Still, 30,000 patrons attended the opera each season.
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An advertisement boosting Atlanta shows the crowds approaching "Nabucco" (Nebuchadnezzar in English) the 1961 season closer. But all was not well in paradise, as the inset shows:
From opening day on Christmas 1929, the Atlanta Fox Theatre was a house segregated by race, as mandated by custom, as well as by State and local laws.
Black people entered at (1) and purchased their tickets. They then climbed an exterior stair (2) to reach the 188-seat gallery (3). White people entered from Peachtree Street.
Located next to the Stage Entrance, the "colored entrance," shown then and now, with the ticket window beneath a covered archway, and the uncovered stairway beyond.
The Colored Entrance sign can be seen to the far left in this 1941 shot.
The Gallery was physically separated from the Dress Circle by a continuous three foot high cement knee-wall with no openings. Thus the white projectionists, having no access to the passenger elevators (for whites only), had to carry heavy film canisters up the nine floors to the booth.
The Gallery had its own pair of toilets for the negroes.
In the Atlanta of the day, theatres designated "colored" were listed in newspapers beneath all white facilities.
Besides the Fox, separate seating for blacks was offered in other houses including the Municipal Auditorium, Loew's Grand, the Capitol, the Buckhead, and the Roxy, its sordid entrance shown here.
Local black newspapers decried black patronization of galleries in white theatres (in favor of black-operated venues) but to no avail, for there was nowhere else to see first-run films. This Atlanta Independent cartoon of 1921 depicts the back way into the Loew's Grand, terming the traitors "alley bats."
White Atlanta Society could not conceive of integrated facilities, for the only black people they knew were their own servants. To illustrate their thinking, here is the advance 1947 program proof red-lined by the Junior League to eliminate the word "Negro" in favor of "slave." In the final version, the dance was referred to as "Moorish," to match the decor of the theatre.
Capstan winches called "niggerheads" were used for hauling scenery in many large theatres, and the Fox was no exception.
"Nigger heaven" was the nickname for the colored gallery, also the title of a 1926 best selling-novel about Harlem.
A free Atlanta Pops concert in 1945 shows "heaven" in use.
To desegregate the Fox on a permanent basis, the scheme hit upon by an Atlanta civil rights group was to force the Fox to turn away "test" black patrons. The group could then appeal directly to the Met in New York-- which they immediately did.
Bing summarily passed the ball back to the Atlanta protesters, claiming the Met "has nothing whatsoever to do with the local [theatre] arrangements" and that their telegram was "based on insufficient knowledge of the facts."
Three weeks later Bing, still on tour and "playing to packed, integrated audiences in Detroit" was inspired to flip-flop, and his decision made front page news in The New York Times (excerpt).
On May 30th, 1961, the Atlanta Music Festival promptly responded that they'd never practiced discrimination and reiterated that [the unobtainable] tickets were sold "first come, first serve."
By July, an understanding was reached with the Fox, likely due to the intercession of Mayor Hartsfield, who wanted a city "too busy to hate."
In August, the Met was shut down by a New York musicians' strike, and the 1962 Atlanta tour was cancelled. When the staggering construction costs for the new Lincoln Center house were made public, the orchestra demanded more money of Bing.
Eventual negations led to a settlement, and Atlanta got the Met in 1962. The "Colored Entrance" sign was retired, and cuts were made left and right in the Great Wall, handily opening up the former "special sections" for almost two hundred clamoring white patrons. From the review of the season's opener, "Elektra."
By the time the opera left town, the City of Atlanta announced the desegregation of all the downtown movie houses, that "two Negroes each week would be admitted to each of the four downtown theatres until June 1, 1962, after which there will be no restriction."
However, by the simple expedient of being sold out in perpetuity, the Association effectively barred all the 4,200 Fox nightly opera tickets (including the two hundred seats formerly available in the "colored section") from purchase by negroes. As a remedy, Mayor Ivan Allen built a new Civic Center theatre, specifically to match the original Fox seating capacity of 4,600.
Construction of the the Civic Center was rushed and opened in time for the 1967 season, but Bing was so powerful, he refused even to look it until it was open (and empty) a full year later.
Bowing to the inevitable, the Met departed the Fox for the 1969 season. The new and starkly modern venue was miles from Peachtree Street and the convenience of the Georgian Terrace Hotel.
Sixty years later, there is no Met tour; there is no opera at the Fox; there is no Civic Center; and what opera there is plays in the suburbs.
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To view the complete 1962 Junior League program book, click here.
To see a roster of all Met operas which played the Fox, click here.
In 2015 the Civic Center ceased operations.
In 2015 the Civic Center ceased operations.
Bibliography
Bing, Rudolf, 5000 Nights at the Opera, 1972Eaton, Quaintance, Opera Caravan: Adventures of the Metropolitan on Tour, 1883-1956, 1957
Goodson, Steve, Highbrows, Hillbillies and Hellfire, 2007
Hall, Ben, The Best Remaining Seats, 1961
Jenkins, James, Murder in Atlanta! 1981
Kuhn, Clifford, Living Atlanta: an Oral History, 1990
Robinson, Francis, Celebration: The Metropolitan Opera, 1979
Notes and photo credits
Title photo, author's collection.
"The Met first played..." Atlanta Constitution, May 6, 1968
"The singers became the pets.." Bing's book, Robinson's book, AJC articles, Photo: Atlanta History Center
"The Fox itself..." Atlanta Constitution, February 4, 1940 Emory archive.
"The world premiere..." Atlanta Journal, November 12, 1946
"The Fox was a super-deluxe..." Photo: Henry Groskinsky, Joe Patten collection, inset, Lane Brothers GSU collection.
"To call the Met's spring jaunt a tour..." Bing and Robinson books. Photo from web.
"At it's peak.." ibid.
"To tote the physical..." ibid; interview Lee Freeman IA stagehand, Photo Floyd Jillson from Patten collection.
"Organized chaos reigned..." Photo Jillson from Patten collection
"I wish Toscanini.." Atlanta Constitution, April 27, 1950
"Johnson was in charge..." Atlanta Journal, April 2, 1948
"The next season..." Atlanta Journal, April 29, 1949
"The Met General Manager..." AJC Magazine, April 14, 1962 "The Man who put Pep in the Met," Katherine Barnwell, Photo Jillson/Patten.
"Never have I known..." Bing book, Photo Jillson/Patten
"Bing's only misgiving..." Bing book, plan of old Met from web, new drawing by author.
"The depth problem..." Atlanta Constitution Fox ad, September 27, 1953, enhanced from web.
"While Bing..." Photo, 1961 program book, Atlanta History Center.
"In 1910..." Letter to editor from Jackson Dick, AJC April 29, 1953, Photo: Atlanta Constitution, May 1, 1953.
"The prime mover behind..." Program book 1949 "A Dream Come True," Photo program book 1963.
"The Festival men would continue.." Program book 1949, Junior League yearbook 1952, Photos, program books 1953, 1965, 1954.
"The best Junior League..." Emory archives.
"No shame was attached..." Program books 1952 and 1954.
"Patrons were entitled to purchase..." Jackson Dick letter to editor op. cit., Photo Jillson/Patten.
"By the fifth year..." Jackson Dick letter to Editor, Photo Atlanta Journal, March 15, 1954
"Mrs. Harold Cooledge..." Emory archive.
"Patrons from out of town..." Program book 1962.
"Some patrons..." Photo Jillson/Patten
"Or attended all..." Photo Jillson/Patten
"The Met in Atlanta..." Photo Jillson/Patten
"For many..." Photo Jillson/Patten
"In the 1962 season..." Chamber of Commerce ad, 1963 Atlanta Magazine; review inset, Atlanta Journal, May 1, 1962.
"The stage attractions were top notch..." Photo Jillson/Patten.
"In 1964, declining..." Atlanta Journal, December 16, 1964
"An advertisement boosting..." C&S Bank ad, Atlanta Magazine 1962, inset Atlanta Journal, May 4, 1961.
"From opening day..." Photo by author.
"Black people entered..." Drawing annotated by author.
"Located next to the..." Photo left from web, right, by author.
"The gallery was physically..." Photo by Trevor Carr.
"The Gallery had..." Drawing courtesy, Theatre Historical Society
"In the Atlanta of..." Atlanta Journal, May 16, 1960.
"Besides the Fox..." Loew's (Goodson book); Capitol (July 24, 1926 Motion Picture News); Buckhead (Atlanta Journal ad March 3, 1932), Photo Lane Brothers, GSU archive.
"Local black newspapers.." Goodson book, Atlanta Independent February 3, 1921.
"While Atlanta Society..." Emory archive.
"Less gentile..." Cliff Clower notebook, Joe Patten collection; Photo from web.
"To desegregate the Fox..." Atlanta Journal, May 4, 1961.
"Two days after the test...: Atlanta Journal, May 6, 1961.
"Bing had big troubles..." Atlanta Constitution, August 8, 1961.
"But three weeks following..." New York Times, May 24, 1961.
"On May 30th..." Atlanta Constitution, May 30, 1961.
"By July..." Atlanta Constitution, July 25, 1961.
"The Colored Entrance..." Atlanta Constitution, May 1, 1962.
"By the time the opera..." Atlanta Journal, May 15, 1962.
"In 1969..." Atlanta Journal, May 17, 1968
"In 1986.." Photo Joe Patten collection.
"The Met first played..." Atlanta Constitution, May 6, 1968
"The singers became the pets.." Bing's book, Robinson's book, AJC articles, Photo: Atlanta History Center
"The Fox itself..." Atlanta Constitution, February 4, 1940 Emory archive.
"The world premiere..." Atlanta Journal, November 12, 1946
"The Fox was a super-deluxe..." Photo: Henry Groskinsky, Joe Patten collection, inset, Lane Brothers GSU collection.
"To call the Met's spring jaunt a tour..." Bing and Robinson books. Photo from web.
"At it's peak.." ibid.
"To tote the physical..." ibid; interview Lee Freeman IA stagehand, Photo Floyd Jillson from Patten collection.
"Organized chaos reigned..." Photo Jillson from Patten collection
"I wish Toscanini.." Atlanta Constitution, April 27, 1950
"Johnson was in charge..." Atlanta Journal, April 2, 1948
"The next season..." Atlanta Journal, April 29, 1949
"The Met General Manager..." AJC Magazine, April 14, 1962 "The Man who put Pep in the Met," Katherine Barnwell, Photo Jillson/Patten.
"Never have I known..." Bing book, Photo Jillson/Patten
"Bing's only misgiving..." Bing book, plan of old Met from web, new drawing by author.
"The depth problem..." Atlanta Constitution Fox ad, September 27, 1953, enhanced from web.
"While Bing..." Photo, 1961 program book, Atlanta History Center.
"In 1910..." Letter to editor from Jackson Dick, AJC April 29, 1953, Photo: Atlanta Constitution, May 1, 1953.
"The prime mover behind..." Program book 1949 "A Dream Come True," Photo program book 1963.
"The Festival men would continue.." Program book 1949, Junior League yearbook 1952, Photos, program books 1953, 1965, 1954.
"The best Junior League..." Emory archives.
"No shame was attached..." Program books 1952 and 1954.
"Patrons were entitled to purchase..." Jackson Dick letter to editor op. cit., Photo Jillson/Patten.
"By the fifth year..." Jackson Dick letter to Editor, Photo Atlanta Journal, March 15, 1954
"Mrs. Harold Cooledge..." Emory archive.
"Patrons from out of town..." Program book 1962.
"Some patrons..." Photo Jillson/Patten
"Or attended all..." Photo Jillson/Patten
"The Met in Atlanta..." Photo Jillson/Patten
"For many..." Photo Jillson/Patten
"In the 1962 season..." Chamber of Commerce ad, 1963 Atlanta Magazine; review inset, Atlanta Journal, May 1, 1962.
"The stage attractions were top notch..." Photo Jillson/Patten.
"In 1964, declining..." Atlanta Journal, December 16, 1964
"An advertisement boosting..." C&S Bank ad, Atlanta Magazine 1962, inset Atlanta Journal, May 4, 1961.
"From opening day..." Photo by author.
"Black people entered..." Drawing annotated by author.
"Located next to the..." Photo left from web, right, by author.
"The gallery was physically..." Photo by Trevor Carr.
"The Gallery had..." Drawing courtesy, Theatre Historical Society
"In the Atlanta of..." Atlanta Journal, May 16, 1960.
"Besides the Fox..." Loew's (Goodson book); Capitol (July 24, 1926 Motion Picture News); Buckhead (Atlanta Journal ad March 3, 1932), Photo Lane Brothers, GSU archive.
"Local black newspapers.." Goodson book, Atlanta Independent February 3, 1921.
"While Atlanta Society..." Emory archive.
"Less gentile..." Cliff Clower notebook, Joe Patten collection; Photo from web.
"To desegregate the Fox..." Atlanta Journal, May 4, 1961.
"Two days after the test...: Atlanta Journal, May 6, 1961.
"Bing had big troubles..." Atlanta Constitution, August 8, 1961.
"But three weeks following..." New York Times, May 24, 1961.
"On May 30th..." Atlanta Constitution, May 30, 1961.
"By July..." Atlanta Constitution, July 25, 1961.
"The Colored Entrance..." Atlanta Constitution, May 1, 1962.
"By the time the opera..." Atlanta Journal, May 15, 1962.
"In 1969..." Atlanta Journal, May 17, 1968
"In 1986.." Photo Joe Patten collection.
Acknowledgements
Joe Patten, Patti Patten, Janice McDonald, IATSE Local 927 members Lee Freeman, Phil Hutcheson, and Cary Oldknow, John Tanner, Garry Motter, Caroline McCart Swaney, Michael Zande, Rick Zimmerman, and Helen Matthews of the Atlanta History Center. Thanks to the Theatre Historical Society, visit their site by clicking here.
(c) Bob Foreman, June, 2017, updated April, 2019.